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Don’t Confuse Real-Time Marketing with Improv Marketing

What do you remember about the 2013 Super Bowl? Unless you’re a fan of the Baltimore Ravens or the San Francisco 49ers, your overriding memory is the blackout, when someone pulled the plug at the Superdome for 34 minutes. And if you work under the marketing umbrella, you admired the nimbleness of Oreo Cookie to …more

Don’t Confuse Real-Time Marketing with Improv Marketing

Many brands jumped into the real-time marketing fray with the Royals’ latest addition to the family on Monday. This effort wasn’t as effective as what took place during the Super Bowl blackout for a reason I’ll get into in a minute. Still, I don’t think the Mashable headline, “Brands, Try, Fail to Capitalize on Royal …more