The obvious answer is no, but perhaps a more nuanced view should rule the day. Maybe it’s OK — dare I say helpful — to fool the reader, if by doing so, the publication serves up information that the reader cares about. I raise the issue after stumbling across sponsored content on UC Davis’ approach …more
Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas, …more
I continue to come across shards of content that amuse, surprise or teach. As individual content, each one doesn’t necessarily frame a post. Which is why I invented the grab-bag post. Coming at you … Japanese Train Apologizes for Departing 20 Seconds Early That’s not a typo in the headline. . A Tokyo …more
Should publications try to fool the reader? The obvious answer is no, but perhaps a more nuanced view should rule the day. Maybe it’s OK — dare I say helpful — to fool the reader, if by doing so, the publication serves up information that the reader cares about. I raise the issue after stumbling …more
