Tag: Paul Roberts

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10 Ways Communicators Must Evolve: 4 Perspectives on 4 Communication Issues

After addressing the topic of ghost blogging, 4 Perspectives on 4 Communication Issues enters week two. This week’s question: How should communication professionals evolve to stay relevant? It’s been almost a year since Steve Farnsworth hosted my guest post, “A Mass Comms Curriculum Alone Short-Sheets Tomrrow’s PR Pro,” which tackled the question from the perspective of an …more

Is Ghost Blogging Ethical?: 4 Perspectives On 4 Communication Issues

Before addressing the topic at hand, a little bit of background. During the final installment of my interview with Steve Farnsworth on corporate blogging, Paul Roberts weighed in with some good questions. This triggered the clever idea on Steve’s part to engage others as well as himself in answering these questions, one per week over …more