Tag: persuasive communications

MENU

Should HR Be Telling Stories?

I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong. It turns out that one can make an argument for HR more …more

Dueling “Dear Santa” Letters Provide A/B Testing on Storytelling

Consider yourself in a time machine that has whisked you back to high school English. Remember your teacher hammering home the point that effective writing “shows” the reader as opposed to “tells” the reader. It’s the showing that underpins true storytelling. The same holds true in business communications. Nobody wants to read — or believe …more