For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more
For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. . PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a …more
Talk about a mismatch in supply and demand. Thousands of companies strive for feature stories in business publications like Businessweek, Fortune and The Economist. Supply can probably accommodate 1 percent of demand (at the most). So how do you help your company or client be that one in a hundred? Create a pitch that aligns …more
