plain language Archives

Tag: plain language

Tyrion Shows Persuasive Language, Not Slides, Wins the Day in Game of Thrones.

April 27, 2016

With Game of Thrones Season 6 off to a good start — more conspiracy theories on Jon Snow than the JFK assassination — let’s rewind the tape to last season. Specifically, I want to zero in on episode 8 of Season 5 when Tyrion makes his sales pitch to Daenerys to land her chief advisor …more

Genius Storytelling Techniques from the American Chemical Society

April 20, 2014

That’s right. The same folks who publish “the molecule of the week” and find humor in the periodic table have cracked the mainstream with storytelling techniques worthy of a big brand. Before jumping to the tactic, it’s useful to rewind the tape to Nov. 27, 2013. That’s when the Los Angeles County court sided with …more