Data Says Positivity Outperforms Negativity on Social Media. So Should You Always Be Positive?
Last year Buffer published the post, “Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media,” that evangelized a keep-it-positive message. Among the research supporting its position, the post included data from a Facebook study that showed when people read positive updates, they too tend to publish positive content. When …more