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So How Was That First Post 12 Years Ago?

  July 10, 2008 marks the day I published the first post on Ishmael’s Corner (below). Dusting off the post, I assumed my first attempt would come across as pompous or worse. Actually, it’s OK. Not great. Not a Pulitzer Price winner. But it does a decent job in explaining the blog’s aspirations. Keep in …more

You Say "Freakin," I Say "Freaking"

  I’ve been thinking about the headline of the Scoble post I addressed last week: “What do the freaking tech bloggers want?” Specifically, does the periodic cuss word (or derivative) enhance storytelling or at the very least command attention? I think the power of a cuss word can come from the element of surprise. If Martha Stewart drops …more

About This Blog

Businesspeople tend to associate storytelling with fiction. Yet, the same elements that make a book such as “Moby Dick” a compelling read — good versus evil, care for the characters, humor, etc. — have a place in the business world. Whether it’s a potential customer evaluating your product or a journalist probing your latest news, communicating information …more