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WeChat Campaign in China Offers Glimpse into the Future of Communications

  This headline and the post below appeared five years ago. Well, the future has officially arrived. Our China team is now building self-contained campaigns around WeChat every week, some of which are designed for lead generation. Think of these campaigns as social CRM or if you insist SCRM. The New York Times created a …more

WeChat Campaign in China Offers Glimpse into the Future of Communications

The tidy sandbox called PR no longer exists. Social media, search engine marketing (SEM), owned media, endorsement, native PR, paid media and content marketing – they all overlap into the PR world. Even software programming comes to bear on these blended campaigns. Work from our China team demonstrates how this plays out in the real …more