Tag: PR agency philosophy

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Cultivating Agency–Client Relationships That Go Deeper Than Procurement

Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person will open up more with the guy at the farmer’s market—“you don’t want to know how I’m doing, but since you asked …”—than with someone from his or her business world. Check out these three data …more