Much has changed about the communications business since we opened our doors in 1987. Yet, some companies continue to send out PR RFPs with no mention of budget today as they did 25+ years ago. I’m guessing these same companies did not enjoy the scene in Jerry Maguire when Cuba Gooding Jr. tells Tom Cruise …more
It always feels like a tussle between Procurement and the PR agency. The Council of PR Firms offers a paper called, “Procurement Professionals Q&A: Advancing the Working Relationship with Public Relations Firms” which proposes the money side be handled as thus: With regard to the financial negotiation, there should be a short term and longer …more
As shared time and time again, I’m a fan of visual communications and particularly infographics. So it should come as no surprise that I like the infographic created by the Horn Group called “What CMOs Want in an Agency” which you can see below. One piece of data caught my attention. When asked what is the most important factor …more
