PR and communications industry Archives

Tag: PR and communications industry

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

April 29, 2019

The best content wins. The rise of digital communications and forms of digital marketing see to that. This never-ending thirst for content is recasting the PR profession. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn). No surprise, the job …more

The Best Storytelling Posts of 2018 (Part 2)

January 9, 2019

Breaking the Top 10 storytelling posts for 2018 into two parts, I published the first part last Monday. Here’s the second part, reflecting the diverse dimensions to today’s communications industry. 6. Nine Actions That Torpedo Global PR More companies invest in global PR than ever before. Yet, the missteps from 1990s are still with …more