Tag: PR budget

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Breakdown of the State of the PR Industry (from altitude)

Most of those in the over-50 crowd remember a movie called “Wall Street.” The main character is played by Michael Douglas, and he exclaims what became a famous line back then in describing the attitude of those in finance, “Greed is good.” If Hollywood were to create a movie called “PR Street” with Michael Douglas, …more

The Missing Element in Some PR RFPs: Budget

Much has changed about the communications business since we opened our doors in 1987. Yet, some companies continue to send out PR RFPs with no mention of budget today as they did 25+ years ago. I’m guessing these same companies did not enjoy the scene in Jerry Maguire when Cuba Gooding Jr. tells Tom Cruise …more