Tag: pr measurement

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This Data Proves PR Is Not Rocket Science

I’ve been wanting to use this data for some time. But I needed to allow the statute of limitations to run its course since the data comes from a specific client engagement. The client was Novellus, a player in the semiconductor capital equipment space. It’s been over five years since Lam Research swallowed up Novellus, …more

Quantifying The Intangible Quality Called Buzz

Ask 10 people to define buzz and you’ll get seven different answers. Three people will say, “I know it when I see it.” It’s easy to quantify a YouTube video by the number of views. It’s straightforward to quantify a blog through the underlying analytics. But how do you quantify buzz for a company, especially …more