Back in 2015 I wrote that PR’s version of the industrial revolution was underway. Just like the industrial revolution recast the world of manufacturing, digital, the mobile phone and general fight for attention were reshaping communications. We’re also seeing more of those life-is-better-than-fiction events. Who can forget the Republican Party landing at Four Seasons Total …more
Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. Given the velocity of change in today’s world regardless of industry, predicting what will happen one year from now — much less eight years out — is fraught with peril (and …more
Anyone can crunch data. Anyone can extrapolate. We took the path less traveled, anticipating black swan events for the communications industry this coming year. Toward this end, we’ve captured the predictions via visual storytelling for easy consumption.
Paul Holmes recently wrote a terrific essay, “What Is A Public Relations Consultancy?” His overarching theme is the profession has allowed itself to be defined by media relations, which constitutes just one component of PR. Instead, PR should be defined as a social science and all that this encompasses. The intersection of PR, social media …more
