I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop. …more
Whether you’re buying soft-serve yogurt, a car or communication services, everyone wants value. After walking through the doors of the Willow Glen Creamery multiple times, I still calculate the per-ounce price for a mini vs. small vs. medium size to ascertain the best value. Yet, the per-unit price shouldn’t be the primary driver behind the …more
Journalists might look at that headline and assume this is another post bashing PR for hounding journalists after their pitches have been rejected. That’s not where I’m coming from. Instead, I want to move away from storytelling for a minute and talk about the business side of a communications consultancy. Every professional services firm values …more
