I’ve written several posts on how organizations select communication services. Even after 30+ years, I’m still thinking there’s got to be a better way. In cases in which Procurement leads the charge, the process feels more like a tussle than a process of getting to know each other. Speaking of a better way, …more
I can’t say I’m a fan of procurement. I recognize that every company wants value in its purchases. Yet, procurement’s behavior often reflects a singular mission: secure the cheapest price point possible. I also find that procurement often takes the same approach to selecting PR services as pitting Walmart against Costco in buying soda pop. …more
Whether you’re buying soft-serve yogurt, a car or communication services, everyone wants value. After walking through the doors of the Willow Glen Creamery multiple times, I still calculate the per-ounce price for a mini vs. small vs. medium size to ascertain the best value. Yet, the per-unit price shouldn’t be the primary driver behind the …more
Much has changed about the communications business since we opened our doors in 1987. Yet, some companies continue to send out PR RFPs with no mention of budget today as they did 25+ years ago. I’m guessing these same companies did not enjoy the scene in Jerry Maguire when Cuba Gooding Jr. tells Tom Cruise …more
