Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird …more
We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of …more
John Belushi asks the question (in my version of “Animal House”). I’ve made this plea before. But don’t listen to me (or John). Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Check out this clip: These words from Mr. Fishkin are …more
I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the …more
Google wants the best content to win. The more Google serves up content for searches that you find useful, the more likely you keep returning to the search engine. The company’s business model depends on this concept with the high volume of traffic to organic search essentially feeding paid search, the ads that appear above …more
Search Engine Watch blasted out this headline and accompanying post last week. It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the …more
September 23, 2013 was not a good day for those of us who toil in building digital presence. While there had been a steady rise in “not provided” [keywords] for some time, that was the day that Google virtually eliminated keyword capture from the GA dashboard. Fortunately, there is still a way to dig out …more
I spoke at the annual CIPRA conference last month in Beijing. Think of CIPRA (Chinese International Public Relations Association) as China’s version of PRSA with a government relations dimension. Special thanks to Mr. Zhao Dali, CIPRA’s vice chairman and secretary general, who extended the invitation to me to share my perspective. The title of my …more
I espoused the virtues of the humble news release as a link-building tool to Mashable some time ago and continue to believe in this tactic. We apply this thinking in cultivating our own brand. For example, we distributed a news release on our new U.S. general manager last week that generated syndicated pickup in a …more
