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Did Social Media Humanize McKinsey Too Much?

I think we can all agree that a consultancy does not want to see this headline on the cover of The New York Times. “Turning Tyranny Into a Client”     That’s the headline that greeted the good folks at McKinsey over Sunday brunch. As discussed last week, the clients of a professional services firm …more

Sprout Agency Partner Summit 2018 – The Hoffman Agency CliffsNotes

By Sarah Collins, Senior Account Executive   A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more

Jeremiah Owyang, Robert Scoble and the Proletarian on Social Media

Social media democratizes ____________ (fill in the blank). Anyone can express a viewpoint with the potential to reach far beyond their established “circles.” If Justine Sacco didn’t know that last week, I suspect she knows it now. We need to invent a word that combines the concept of viral and mob mentality. With Ms. Sacco’s …more