David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers. Still, they could use a refresh for 2018. Toward this end, I’ve captured Ogilvy’s 10 tips …more
The wonders of social media periodically dust off commentary long relegated to the archives. So it was with David Ogilvy’s advice on writing that made the rounds on LinkedIn this week. Ogilvy penned these words on Sept. 7, 1982 in a memo to his employees. His point of view has relevance for all business communicators, …more
Here’s my second grab bag this year. I use these posts to cobble together three takes that don’t have enough depth to stand on their own. Steinbeck Writing Tips for Business Communications While John Steinbeck offers six tips to assist aspiring novelists, there were a couple worth highlighting for communicators: Write freely and as rapidly …more
