The best content wins. The rise of digital communications and forms of digital marketing see to that. This never-ending thirst for content is recasting the PR profession. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn). No surprise, the job …more
Tonight, I share the stage with Shel Holtz at a San Francisco IABC event that examines the future of PR and communications in 2025. Given the velocity of change in today’s world regardless of industry, predicting what will happen one year from now — much less eight years out — is fraught with peril (and …more
Anyone can crunch data. Anyone can extrapolate. We took the path less traveled, anticipating black swan events for the communications industry this coming year. Toward this end, we’ve captured the predictions via visual storytelling for easy consumption.
