Today’s celebration of Martin Luther King has me thinking about persuasive language, specifically his “I Have a Dream” speech (video below) and President’s farewell address last week. Let’s step back for a moment and consider the meaning of “persuasive language.” This doesn’t mean winning over 100 percent of the target audience. There will be …more
Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. Why? To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal is personal, and never the twain shall meet. It’s a …more
The White House has gone all in with owned media, recently adding Tumblr to its arsenal of 17 social media properties. It’s only a matter of time before Team Obama starts poaching talent from BuzzFeed. By studying the trajectory of the White House’s investment in owned media, we can predict what such a property would …more
