press release storytelling Archives

Tag: press release storytelling

Deconstructing 50 Random News Releases

November 19, 2017

Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. If you say you’re great, no one believes you. . On the other hand, sharing a …more

Looking for Answers in a 28-year-old News Release Conjures Beverly Hillbillies

May 24, 2017

As part of celebrating the Agency’s 30-year anniversary later this year, I will periodically play the nostalgia card in the blog. Such is the case today. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Before …more