The plan from Amazon, Berkshire Hathaway and JPMorgan to “tinker” with the American healthcare system caused quite an uproar. It’s not every day that Warren Buffett and Jeff Bezos join forces to figure out a way to eliminate those pesky clipboards holding the forms that you fill out every time you make a pit stop …more
Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. If you say you’re great, no one believes you. . On the other hand, sharing a …more
To find an individual who has dominated the new cycle for such a long stretch of time like President Trump, you have to go all the way back to 1994 and the O.J. Simpson trial. It’s not a bad comparison. The trial of American People vs. President Trump is unofficially underway delivering plenty of fodder …more
By David Frost, CEO, PR Deadlines, Sydney, Australia As an executive journalist on the Fin Review two decades or so ago, too much of my time was spent trashing PR handouts. Eventually head-hunted by a PR agency that wanted someone who could actually write, it took me a while to reach an equilibrium. Balancing the needs …more
The Internet has commoditized — and continues to commoditize — the news release. Yet, there’s still a time and place for the humble news release. And when the mission calls for this tactic, it’s logical to craft the narrative so it has the greatest probability of resonating with journalists. I came across a LinkedIn post …more
The news release turns 110 years old on Oct. 28. I’ve already rehearsed my line for the party, How fitting that a train wreck — a three-car train from the Pennsylvania Railroad went off the rails and into a creek on October 28, 1906 killing more than 50 people — prompted the invention of the …more
I’ve railed about the amount of money squandered by the PR industry in the name of the news release. Thanks to the internet commoditizing news announcements, I’m guessing that the media ignores a good 95 percent of the news releases flung over the fence. And out of those 5 percent that actually get a look, …more
The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda. But I do think it’s possible to diffuse what is too often considered a contentious relationship between PR and journalists. Specifically, framing the issue by supply-and-demand economic theory would go a long way to solving …more
