Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird …more
We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of …more
The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. But what about the online search for news? I was reminded of this challenge during a client campaign that included a sponsored content spoke. If you plug …more
John Belushi asks the question (in my version of “Animal House”). I’ve made this plea before. But don’t listen to me (or John). Rand Fishkin, one of the top SEO gurus in the country, supports this point in one of his white board videos. Check out this clip: These words from Mr. Fishkin are …more
