The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more
The concept of “storytelling” has been trending in the communications industry for years. Virtually every communications consultancy touts its storytelling expertise short of saying: “Hey mister, step into our tent and see how storytelling can change your life.” There’s just one not-so-little detail that no one talks about. When it comes to business communications, storytelling …more
The public relations function typically constructs media pitches based on the story that the company wants to tell. These stories tend to be pristine narratives — the sun is shining; birds are chirping — that dull the senses. That largely explains why 95%+ of pitches to the business media fail. Instead, we should be thinking …more
Journalists get anecdotes. PR not so much. A few years back, we analyzed three months’ worth of tech stories in The Economist breaking down the content type by category. It turned out that 17 percent of the articles were anecdotal. . We consistently find that the anecdotal content in business publications ranges from 15 to …more
I’m talking at the Holmes Report’s Innovation Summit today on “Applying Supply and Demand Economics Theory to Media Relations.” Preparing for the talk reminded me that journalists tend to view PR as the enemy (or worse). Given the different charters of the two professions, one expects some friction. But this friction can give way to …more
