Writing feeds my soul, so producing 1,000 blog posts on public relations, storytelling and everything in between hasn’t exactly been combat duty. Still, there’s something about a round number with three zeroes that causes one to pause, to consider what went into this corporate blogging journey. Even though the destination was unknown, my anxiety was …more
By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, as editors, were trained to think small as our …more
Virtually all innovation traces back to the semiconductor industry and the roughly $463B that will be spent on chips this year. It stands to reason that the trade publications serving such a critical industry and one perpetually in the throes of change would thrive. Yet, like their trade brothers and the overall media …more
As a student of thought leadership and brand building, I’ve watched with interest as the Brookings Institution has increasingly turned to owned media to tell its story. David Nassar, who leaves this his role as VP of communications and the effective Chief Marketing Officer at Brookings later this month, led this effort. I appreciate David …more
The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire …more
Communicators have picked up the thought leadership religion. With demand for product news similar to Vote-Hillary T-shirts, many have figured out that thought leadership can bring salvation, a door opener to media coverage.Yet, for all the talk about thought leadership, there can be a huge gap between the theory and what happens on the execution …more
