By Melissa Lewelling, Account Executive, The Hoffman Agency . As a former journalist, I tend to find PR events featuring journalists and the ethereal question, “How can PR help you do your job better?” — frankly — comical. These types of events often feature panels of journalists who don’t want to be there, don’t really …more
Minus the pomp and circumstance, I joined our U.S. GM Steve Burkhart in delivering the State of the Agency to our U.S. staff this week. I look forward to the presentation and the give and take with the team. The preparation forces me to step away from the day-to-day fray, take a breath, enjoy a …more
Literally thousands of PR blogs dot – some might say clog – the social media landscape. When I started Ishmael’s Corner in 2008, I concluded the last thing the world needed was another digital pulpit spewing about embargoes, e-mail blasts to reporters, and the like. Instead, this blog has strived to address storytelling in business …more
