Tag: relationships

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The Secret Sauce Behind Our Global Offering

Every global communications consultancy touts collaboration. Of course they do. If a prospective client is going to engage with a PR firm for support across multiple markets, it expects the account team members to play nice with each other regardless of location. PR consultancies have nailed this message. The reality is most PR agencies aren’t …more

How Clients Get The Most Out Of Us

One benefit from 20+ years of operation is the amount of historical information allows you to see clear patterns. Along this line, I went through the exercise of scrutinizing what causes a client relationship to end. Obviously, some variables are out of our control. In this era of consolidations, a merger or acquisition typically causes one …more