By Account Manager Matthew Burrows That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that …more
When we last addressed Mr. Jobs he was taking a pass on Macworld. More recently, unless you’ve spent the last week in the proverbial cave, you’ve seen the cavalcade of stories on Steve Jobs taking a leave of absence from Apple. The common denominator in the stories revolves around understanding his replacement, Tim Cook. It’s revealing …more
I came across an enlightening piece called “Becoming a Storyteller, Not Just a Reporter” (you might need to scroll down to reach the article). While the entire piece is worth a read, the following advice caught my attention: Don’t limit your inquiry, or your thinking, to the basics of journalism: Who, what, when, where, why, how. Think …more
There’s nothing like contrast to accentuate the telling of a story. In our “art of storytelling” training I like to discuss the difference between “what was” and “what is.” The greater the delta between these two points the greater the drama in the story. There’s a terrific example of contrast in Monday’s USA Today profile on Teresa …more
When YouTube debuted, I remember thinking what’s all the fuss? You obviously don’t want me reading tarot cards at the local county fair. Universal McCann’s study on social media on video traction shows that more than 80 percent of Internet users watch video online: With that said, I don’t know if anyone predicted that video would …more
The concept of reader engagement championed in the blogosphere is now making the rounds in the traditional publishing world. BusinessWeek serves as a good exhibit A. MediaShift captured changes afoot at BW in a far-reaching post that included an interview with the big cheese himself, EIC John Byrne. On the topic of reader engagement Byrne shared: …more
