Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. OK? I didn’t understand. Did they know something nefarious had yet to reach me? Then I came across a note that added the context of a flood in San Jose. Seeing the video footage …more
It seems every PR person in America has weighed in on the NRA’s press conference last month. No need to rehash this ground with another “What the NRA should have done is …” Instead, I’ve extrapolated from information in the public domain and pieced together how I think the dialogue went down between the NRA’s …more
Goldman Sachs just turned to Richard Siewert, Jr., former counsel to Treasury Secretary Timothy Geithner, to take the public relations reins. Obviously, Goldman Sachs felt something had to change. But they had no way of knowing the firm’s tarnished image would morph into a full-blown crisis. That’s what happened yesterday when Greg Smith’s op-ed, “Why …more
Dear Artie, It is OK to call you Artie? Anyway, I’ll get to the point. Your rush to join the talk-show circuit after the debut of “Money Ball” generated some good news and bad news. Let’s start with the good news. You didn’t send your wife to do your bidding and talk to the media. Thank goodness you’re a student of …more
Let’s start with the positive side. Netflix customers passionately care about the service. Every time Kellogg’s raises the price of Pop-Tarts, you don’t even hear a whimper. But the Netflix customer base responded with the emotional fervor of a South American futbol match. Why? Take a look at the blog post announcing the pricing change. After laying out …more
