Tag: robert scoble

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Revisiting the Disconnect Between PR and Bloggers

I’ve noticed a spike of recent attention devoted to building relationships with bloggers. One of the better ones came from Gini Dietrich and her interview with Mickie Kennedy from eReleases. With this in mind, I’ve dusted off a previous post that addresses this very topic: Robert Scoble, the poster child for escaping corporate cubedom for the virtual pulpit, penned a post titled …more

In Pursuit Of Bloggers: Disconnect Between Storytelling And PR

Robert Scoble, the poster child for escaping corporate cubedom for the virtual pulpit, penned a post titled “What do the freaking tech bloggers want?” It’s a convincing view. A bit longwinded perhaps, but if “Scobleizer” is etched in your masthead, you get a pass to periodically pontificate. An earlier Scoble quasi-rant emphasized that through customers, not the PR function, is the …more