Never Good For Branding (or customer use)
When Your Product Unpredictably
Bursts into Flames
I’ve been following the Samsung PR crisis. In the spirit of balanced reporting, this is what a Samsung Note7 looks like before it catches fire:When things go awry as they have with the Samsung Note, it’s easy to forget that “connection” underpins every brand. What is the consumer’s level of passion for the brand? How …more