Mulling on the (potentially) happy marriage of PR and SEO
By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. There are a number of potential reasons for the lack of chemistry. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes …more