Before jumping into the experiment, a few words on the big picture. After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird …more
We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of …more
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content. Of …more
I’ve periodically addressed how to give your storytelling in a blog a fighting chance to find an audience through search engines. A colleague recently asked me to take a look at her blog and offer immediate thoughts on how she might improve traffic. Here’s the note with some minor “clean-up” which might have relevance for others. Dear Lost …more
Bloggers can face what appears to be conflicting objectives. They want to tell fresh stories. At the same time, they can feel like a slave to the SEO master in the quest to bring in more readers through search engines. My three cents – Keep it simple. No one expects you to be an SEO guru. Who wants to …more
