Tag: social media brand awareness

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Sprout Agency Partner Summit 2018 – The Hoffman Agency CliffsNotes

By Sarah Collins, Senior Account Executive   A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more

Social Media Numbers That Don’t Mean Jack

As social media and other digital means increasingly blend into traditional PR, the macro goals remain the same: Generate share-of-mind with the target audience(s), and if we’re living right, brand preference. In the old days – say the 1980s after Nixon resigned, but before the Gulf war – correlating a story in a magazine like …more