Tag: social media management

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Sprout Agency Partner Summit 2018 – The Hoffman Agency CliffsNotes

By Sarah Collins, Senior Account Executive   A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more

Companies Still Embracing a Command-and-control Model for Social Media

Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for the Piggly Wiggly approach to social media. If you’re not familiar with the Piggly Wiggly, the company’s founder Clarence Saunders invented the concept of the …more