I conducted a storytelling workshop at UC Berkeley last month that had a fresh wrinkle. A chunk of time was devoted to applying the concepts of storytelling to one’s personal branding, specifically the resume and LinkedIn profile. Several questions zeroed in on the “Skills & Endorsements” real estate in LinkedIn. While I’m an advocate for …more
Have you ever noticed that the more famous a person becomes, the less accessible he or she becomes? Marsha Collier is an exception to this theorem (and I thought I would never use my high school algebra). As a leading expert on customer service, small-biz guru and best-selling author, she still lends a helping hand …more
That’s not a typo in the headline. Nor am I trying my hand at keyword stuffing. Back in June a post detailed how social media, in this case Facebook, reshaped the storytelling behind a Navy squadron rescuing a family lost in the middle of the Pacific Ocean. Here’s an example of interactions on social media …more
I never quite understood how social media could actually add new content to the conventional storytelling in news reporting. Until now. Last week, I got an email from a college buddy and fraternity brother – and no, they’re not one and the same – with the subject line, “My story went national.” My first thought …more
In honor of Valentine’s Day, here’s a story that proves once again that life is better than fiction. Having been married for 20+ years, I never experienced the “anguish” of dealing with social media withdrawls from a romance gone south. Apparently, it’s not easy. NPR recently ran the story, “When Social Media and Romance Mix, …more
We already know participating in social media requires time. But how many of us scrutinize the ROI associated with this time? I hadn’t until a friend and colleague asked me the following questions: It’s obvious you’ve made a commitment to social media. How do you justify the time? Can you attribute new clients to your …more
