By Sarah Collins, Senior Account Executive A career in public relations inherently keeps you on your toes. Although it may seem that no two days within a week are the same, as creatures of habit, we unavoidably fall into routines from time to time. I try my best to prevent that and personally believe …more
Last year Buffer published the post, “Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media,” that evangelized a keep-it-positive message. Among the research supporting its position, the post included data from a Facebook study that showed when people read positive updates, they too tend to publish positive content. When …more
I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social …more
I had a hunch this was going to happen. While the media trumpeted the arrival of Warren Buffet on Twitter, I wondered aloud if he would have staying power. To help his onboarding process – communicating in staccato-like bursts can throw off the most brilliant of minds – I even crafted 20 evergreen tweets that …more
