Tag: SoCon11

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If You Build It, They Generally Won’t Come

This should have been the title for my session on corporate blogging at SoCon11 on Saturday. That’s the greatest frustration for bloggers. Forget getting people to care and engage. The question on everyone’s mind: How do I simply attract a meaningful audience? Here’s the deck that framed the SoCon11 session on blogging. The words “Content …more

So Many Company Blogs Waste Valuable Real Estate

I’m referring to the “About” section of a blog. Think about this for a moment. What type of visitor is going to click for more information about your company’s blog? Right. First-time visitors. This is the property’s big moment to make a positive first impression. Yet, most company blogs simply push out the company line. There’s no …more