startup communications Archives

Tag: startup communications

Looking for Answers in a 28-year-old News Release Conjures Beverly Hillbillies

May 24, 2017

As part of celebrating the Agency’s 30-year anniversary later this year, I will periodically play the nostalgia card in the blog. Such is the case today. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. Before …more

Why Startups Should Get the Storytelling Religion

May 30, 2013

Every startup shares one common trait – They’re trying to disrupt the status quo. It’s hard. Legacy competitors in the space – in some cases huge companies with massive resources and years of operation – dominate. Their longevity begets MMM, market muscle memory, which adds to the challenge. It’s easy to fall into the …more