Tag: Stephen Elop letter

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Microsoft letter debacle

A Communications Train Wreck for the Ages

  I collect examples of dreadful communications. Every large company at some point drives off the communications road of common sense and ends up as a piñata on social media. When United Airlines baggage handlers “mishandled” a guitar back in 2008 and United refused to reimburse the passenger, the company had no clue that the …more

Bad News Should Not Come Packaged as a 1,111-word Letter to Employees

Unfortunately, that’s how Stephen Elop, EVP over Microsoft’s Devices & Services business unit, communicated  the company’s decision to reduce its workforce by 12,500 people (or 18,000, depending on who we believe). I don’t expect Mr. Elop to be a skilled communicator, much less command writing expertise. And I appreciate that a letter such as this one …more