Tag: Steve Jobs resigns

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Crisp Writing Shapes Steve Jobs’s Resignation Letter

Given Mr. Jobs’s communications acuity, it’s no surprise his resignation letter tells a crisp and understated story. Here’s the text of the letter in its entirety: To the Apple Board of Directors and the Apple Community: I have always said if there ever came a day when I could no longer meet my duties and …more

The Role of Communications in Succession Planning

Updated post on succession planning to reflect the news that Apple’s Board accepted the resignation of Steve Jobs. A Fortune story back in 2008 was really the first major sign that Tim Cook was the frontrunner for the role. And that’s the way it played out.