Tag: steve wozniak

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Contrasting PR in the U.S. to PR in China

I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. Even after spending a fair amount of time there, I still feel like a student always learning new things. So many dimensions to the communications industry in China …more

A 20-year Mashup of Silicon Valley and Asia

Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button. I kept thinking if establishing a tech-focused PR consultancy …more

Open Letter to Toyota Customers Hits Pothole

You know the Toyota debacle has reached a new low when it snares Steve Wozniak. And Woz’s issue isn’t even with the sticking gas pedal (the darn cruise control was malfunctioning). I think it’s fair to say the timing for this celebrity endorsement isn’t ideal. To ensure the “we-care” message reaches the masses, Toyota crafted …more