Tag: storytelling arc

MENU

The Humane AI Pin Train Wreck Could Have Been Avoided

And those were some of the more “gentle” recent headlines. Let’s set the stage. Bethany Bongiorno and Imran Chaudhri saw an opportunity to rethink mobile computing, so they founded a company called Humane. They invented a lapel pin that would essentially become your AI-infused digital assistant. This vision and the founder’s Apple pedigree landed $100M …more

Netflix CEO Shows Off Storytelling Chops

Ted Sarandos is co-CEO of Netflix. He’s the one greenlighting Stranger Things, The Queen’s Gambit and Bridgerton. He had better get the concepts of story construction. Does he? For the answer, we turn to his recent interview with the New York Times. Asked about how his interest in TV and movies came about, the 81-second …more

The Back Story (and Drama) Behind 20 Years in Asia

The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more

PR’s Answer to the Classic Storytelling Arc

  Virtually every novel reflects some form of the classic storytelling arc. Same goes for movies. As I’m driving to see “Zero Dark Thirty,” I’m wondering how the heck will the movie build drama. I already know how the story ends. Yet, the CIA operative played by Jessica Chastain must deal with stuff going cockeyed …more