Conducting our storytelling workshops never gets old. It’s energizing to help the workshop participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time. I have to use the adverb “virtually” allowing for the individual who sports a “math is fun” button. Similar to …more
I love sharing the storytelling gospel through our workshops. It’s both fun and satisfying to see the dots connect in how storytelling techniques can be applied to any type of communications coming from an organization. When I say “any,” I mean communications ranging from job descriptions to Twitter to PR to the reply triggered from …more
As yet another indication that storytelling is the new black, it’s become a go-to topic for a range of publications. Fast Company provides a good Exhibit A. It’s not exactly science, but the number of mentions of “storytelling” in the publication over the past three years is still revealing: I think we can conclude that …more
