Tag: storytelling expertise

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Our Take on Storytelling in 2019

What does a shovel have to do with storytelling? Everything. Many of our clients come from the B2B tech world where hearts race from inventing a way to increase the spin-torque efficiency of a memory device. While these types of stories hold great importance to the people who use a given technology, they typically aren’t …more

Can Storytelling Differentiate a PR Agency?

Every PR agency touts its storytelling prowess. When everyone gravitates toward the same shiny objective, it tends to lose meaning. You can start to get a feel for how this plays out through a simple Factiva (massive database of publications) search on the number of stories that contain the word “storytelling” going back 10 years. …more