By Ashleigh Chong, Senior Account Executive It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated …more
The Agency opened its doors in Asia on Oct. 20, 1996. It has been an amazing, fun, torturous, weird, satisfying, frustrating and enlightening run. I made my first trip to Asia in 1994 as part of a press tour for Hyundai Electronics (now known as Hynix). After researching PR resources in that part of the …more
Traveling to Asia and working out of our offices — Shanghai, Beijing, Singapore, Hong Kong, back to Shanghai, Seoul and Tokyo — never gets old. Even after 50+ trips to the region, I still come across life-is-better-than-fiction moments in regard to language. Here are the top three from my latest trip. Marketing is Alive and …more
