Tag: storytelling in branding

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Warren Buffett’s Storytelling Transforms Shareholders Letter into Branding Event

Who cares if Warren Buffett is still getting the hang of this Twitter thing? The man knows how to apply storytelling techniques to business communications (heard he’s a pretty good investor too). There’s no better example of Buffett’s storytelling acuity than his annual letter to Berkshire Hathaway shareholders that came out over the weekend. The …more

Who Says the Traditional Storytelling Arc Can’t Work in Business?

I’ve discussed in previous posts the challenge of bringing the traditional storytelling arc into business communications. Companies don’t have two hours to set the stage, tease out the plot with the requisite twists and turns before the trumpets sound with the happy ending. Often, we’re lucky to get 90 seconds, and even that depends on …more