Today marks the day, the 10-year anniversary of Ishmael’s Corner. In the spirit of taking a step back, I reached out to a mix of individuals I respect for their perspectives on that elixir for communications we call storytelling. The backgrounds vary from journalists to storytelling gurus to authors and everything in between. As …more
I consider myself more of a writer than a talker (though my mom might disagree). Still, I appreciate organizations periodically hoisting me up to a speaking pulpit to scrutinize and evangelize the wonders of storytelling in business. Such will be the case on April 18 when I’ll take on the topic of “Life, Liberty and …more
I attended the Communicator’s Conference in Portland last week where keynote speaker Jim Olson shared Starbucks’ commitment to storytelling in its communications. When asked how Starbucks measures the impact of storytelling, he explained that it’s still early days. I’d like to answer the question, but before doing so it’s useful to dust off the axiom, …more
